The NEW World of Car Audio                                      4/2008

Used to be easy. Pop in a new CD deck, install some new speakers, and add an amp and some subs. BINGO! You’re rockin’. Then a bunch of things happened almost all at once. Cars became data linked, and suddenly some car radios could not be changed out. iPod came along and changed the way we listen to music. So called “Premium Sound Systems” have people thinking their factory systems are “good enough” (I will never understand the definition of “good enough”).

Question #1- Do you love music? Is your music important to you?

If the answer is “yes”, and for most of us it is, then “good enough” should never be good enough! Letting someone who has no clue to your musical tastes decide what sound system will suit YOU is just like letting an online retailer pick out your clothes for you! “Premium sound systems” are designed to appeal to the lowest common denominator. A little better bass, a little sharper tweeter, and a bit more power, and you’re done!

Simple fact; We have NEVER heard an original equipment sound system we could not improve upon. Premium sound systems are minor upgrades at best. A true upgrade with components that YOU pick out will get you the performance YOU want! Isn’t that the way it should be??

ANY sound system can be upgraded. Even on the vehicles that do not allow changing out the factory radio, we have high quality interfaces that can make up for the poor signal quality from factory source units, and allow you to upgrade any and all other components. We’re talking up to concert quality music!

Plug in your iPod for a true digital music experience. Forget those lousy poor quality FM adapters. They sound terrible! Is terrible what you want? Satellite radio, HD radio, video systems navigation, and more is available for virtually any system. Regardless of brand or type of vehicle, we can give you better sound. Just ask for an in car demo and we’ll prove it to you.

How about talking hands free (and legally!) in your car! We can add hands free Bluetooth to any vehicle! Talk about convenience! Did you know that if we replace your factory deck, we can still maintain your steering wheel controls? Did you know that we can add cruise control, remote start, security, sunroofs, and more to just about any vehicle? The Ultimate Edge has practically unlimited options to personalize your ride!

Today’s vehicles are more complex. They require techs and sales consultants that know and understand that. The Ultimate Edge is the ONLY shop in Central New York that actually closes our doors for 5 days every March to take our staff to Louisville, Kentucky for skills and training upgrades. We are committed to giving our customers the highest level of quality and service. NO ONE spends more time or money on staff training to assure your satisfaction. Expect professional products and service at the Edge. We can do what the other guys say can’t be done. We do it daily, and we do it better. 32 years in the business and countless resources of information makes a difference.

Ask us to amaze you!

That’s my story, and I’m sticking to it!

Barry